Believe it or not, if celebrities actually bought all of the items they are known to wear, drink and use, they would probably go bankrupt. Truth is, most often they maintain their fabulous lifestyles by becoming walking billboards. If your business sells products, you better find yourself some credible walking billboards, and I mean fast. [...]
What about your friends? The company you keep matters
We are all trying to figure this life thing out. We all want to be happy at work and home and we all want great people in our lives. And that is our focus today, finding those great people. I always try to make a conscious effort to have a few types of people in [...]
Dead Weight – Letting Go of the Past to Conquer Our Future
Our past is a mixture of the pleasant and the unpleasant. The memories of our pangs of pain are always more severe than those of pleasure. No one wants to feel pain. So anytime those memories are recalled, they weigh on our spirits. How we deal with that old hurt determines how we approach those [...]
The Magnetic in M.E.O.W. – A Cinderella Story
Do you know why little girls fall in love with fairy tales? It’s the MEOW Factor. Take Cinderella for instance. We felt bad for her, didn’t we? She had to cook. She had to clean. She had to wear awful clothes and endure abuse from her stepmother and evil sisters. And then suddenly, she [...]
Comfort is for sweatpants
The greatest growth we experience comes from being uncomfortable. When we are out of our comfort zones, the human body does a remarkable thing, it adapts. Comfort is for sweatpants and your favorite pair of slippers. It should not be for personal or professional growth. If you resolve to only do what comes naturally and [...]
Don’t be so hard on yourself.
Ponder how often you speak or think negative thoughts about yourself in one day. The average 24 hours can sometimes look a little like this: – (internally) I hate my hair this morning. – (internally) I’m an idiot. I can’t believe I forgot to respond to that email. – (on Twitter while you’re at [...]
Is this your employee?
Your employees are another form of public relations. Each day your employees reflect your business and its brand. From the way they greet customers to the way they conduct themselves on their day off; it’s all an extension of you. Social media hasn’t made employee public relations any easier. Last year a social media agency’s [...]
E-MAIL FAIL: Law says you can’t email people who did not give you permission
So you want to send out an email to a bunch of people who never personally gave you their e-mail address? Well, guess what? You could find yourself in hot water! The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you [...]
PR Tip #4 – Raise your hand if you know the difference between a news story and an ad.
Are you having a huge sale over the weekend? Changing the hours of your business? Maybe you just want to remind everyone that your new boutique has the hottest in spring fashion. Either way, guess what? That is NOT a news story and you should NOT be contacting the press. What you want is to [...]
PR Tip #3 – Don’t read your press release over the phone
If you want to call a reporter on the phone, be brief – especially if you already emailed the press release or intend to. Just give them a buzz to let them know it’s on the way and you hope to possibly get coverage, or follow up a few days after sending it. Don’t call [...]